Success Stories

Local SEO Success Stories

Real results from businesses that identified and fixed their local SEO issues. See what's possible when you address the gaps in your online presence.

Aggregate Results Across All Case Studies

+312%

Avg. increase in local visibility

+89%

Avg. increase in website traffic

Avg. new reviews gained

90 days

Avg. time to results

Plumbing Services

Riverside Plumbing Co.

Austin, Texas

+425%

Map Pack Views

+156%

Phone Calls

32→87

Health Score

The Challenge

A 15-year-old plumbing company with excellent service but virtually no online presence. Their Google Business Profile was incomplete, they had no reviews, and their website loaded in 8+ seconds. Despite being one of the best plumbers in Austin, they were invisible to anyone searching online.

Issues Identified

>Unclaimed Google Business Profile with wrong phone number
>No photos on GBP (0 of recommended minimum)
>Website speed score of 23/100
>Inconsistent NAP across 12 different directories
>No schema markup on website
>Zero reviews on Google (competitors had 200+)

Actions Taken

Claimed and fully optimized GBP with 50+ photos
Implemented review generation system (QR codes on invoices)
Website performance overhaul (score: 23 → 91)
Fixed NAP inconsistencies across all major directories
Added LocalBusiness schema markup
Created service area pages for each neighborhood

Timeline:90 days to full results

Restaurant

Mama Rosa's Italian Kitchen

Chicago, Illinois

+278%

Direction Requests

+94%

Weekend Covers

41→92

Health Score

The Challenge

A family-owned Italian restaurant in Lincoln Park open for 8 years. Had a loyal local following but couldn't attract new customers. The younger generation took over and realized they were losing business to newer restaurants with better online presence.

Issues Identified

>GBP showed wrong hours (closed Sundays, but actually open)
>Menu not uploaded to Google Business Profile
>Only 23 reviews vs competitors with 500+
>No photos of food (only exterior shots from 2018)
>Website not mobile-friendly (60% of traffic is mobile)
>Not listed on Yelp, TripAdvisor, or OpenTable

Actions Taken

Updated GBP with correct hours, menu, and 100+ food photos
Claimed and optimized Yelp, TripAdvisor, OpenTable profiles
Launched review campaign with table tent cards
Mobile-first website redesign with online ordering
Added Restaurant schema with menu structured data
Set up Google Posts for weekly specials

Timeline:60 days to noticeable increase

Dental Practice

Bright Smile Dental

Denver, Colorado

+189%

New Patients

3→1

Map Pack Rank

58→95

Health Score

The Challenge

A modern dental practice with state-of-the-art equipment, but their online presence didn't reflect their quality. They were ranked #8 in the local pack for "dentist near me" and losing potential patients to competitors with better online visibility.

Issues Identified

>GBP primary category was "Medical Center" (wrong category)
>No services listed on Google Business Profile
>Website had no individual service pages
>Listed on only 12 directories (competitors on 50+)
>No review response strategy (34 unanswered reviews)
>Missing Dentist schema and FAQ schema

Actions Taken

Fixed GBP category to "Dentist" with proper attributes
Added all services with descriptions to GBP
Created 15 service-specific landing pages
Built citations on 50+ healthcare directories
Responded to all reviews, implemented review follow-up
Added Dentist, LocalBusiness, and FAQ schema

Timeline:120 days to #1 ranking

HVAC Services

Arctic Air Heating & Cooling

Phoenix, Arizona

+367%

Summer Calls

$340K

Added Revenue

29→88

Health Score

The Challenge

An HVAC company struggling during peak summer season despite having capacity. In Phoenix, AC repair is urgent - people search and call whoever shows up first. They had the technicians but couldn't get the phone to ring.

Issues Identified

>GBP service area not configured (showed single address)
>No emergency/24-hour keywords despite offering it
>Website had no location-specific content
>Page speed: 4.2 seconds (customers bounce after 3s)
>Competitors had "Google Guaranteed" badge, they didn't
>Only 8 reviews with 3.9 star average

Actions Taken

Expanded GBP service area to cover entire Phoenix metro
Optimized for "emergency AC repair Phoenix" keywords
Created city-specific pages for Scottsdale, Tempe, Mesa, etc.
Speed optimization: 4.2s → 1.8s load time
Enrolled in Google Local Services (got Guaranteed badge)
Review campaign: 8 reviews → 127 reviews (4.8 stars)

Timeline:45 days (just in time for summer)

Law Firm

Morrison Family Law

Seattle, Washington

+234%

Consultations

12→3

Keyword Rankings

45→91

Health Score

The Challenge

A boutique family law firm competing against large firms with massive marketing budgets. They couldn't afford expensive PPC campaigns but needed to attract high-value divorce and custody cases in the Seattle metro area.

Issues Identified

>GBP had generic "Law Firm" category (not specific)
>Website content was too general, not localized
>No attorney bio pages with proper schema
>Listed on Avvo but profile was incomplete
>Only 5 Google reviews (competitors had 100+)
>No FAQ content for common legal questions

Actions Taken

Updated GBP to "Family Law Attorney" category
Created Seattle neighborhood-specific landing pages
Built detailed attorney profile pages with Attorney schema
Fully optimized Avvo, Justia, FindLaw, and Martindale profiles
Implemented client review follow-up system
Added comprehensive FAQ section with schema markup

Timeline:90 days to top 3 rankings

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