Google Business Profile Optimization Checklist
A complete checklist to optimize your Google Business Profile for maximum visibility.
24 items across 5 sections
Basic Setup
- Claim your Google Business Profile
Search for your business on Google and click "Own this business?"
- Verify your business
Complete verification via postcard, phone, or email
- Choose the correct primary category
Be as specific as possible
- Add 2-5 additional categories
Only add relevant categories
- Set accurate business hours
Include special hours for holidays
Contact & Location
- Add your business phone number
- Add your website URL
- Verify your address is correct and complete
- Set your service area (if applicable)
- Add appointment/booking link
Content & Media
- Write a compelling business description (750 chars max)
- Add a high-quality logo
- Add a cover photo
- Upload 10+ photos of your business
Include interior, exterior, team, and products
- Add videos if available
Features & Attributes
- Add products or services
- Select relevant attributes
Accessibility, amenities, payments accepted
- Enable messaging if desired
- Add a booking button if applicable
Ongoing Maintenance
- Respond to all reviews within 24-48 hours
- Post updates weekly
Share offers, events, or news
- Answer questions in the Q&A section
- Update photos monthly
- Review insights regularly
Check Your Progress Automatically
Run a free audit to see how many of these items you've completed.