Local SEO Checklist
Essential steps to improve your local search rankings and visibility.
25 items across 5 sections
Google Business Profile
- Claim and verify your GBP listing
- Complete all profile sections
- Choose accurate categories
- Add photos and posts regularly
- Respond to all reviews
Website Optimization
- Add city/region to title tags
- Create location-specific landing pages
- Add NAP to footer on all pages
- Implement LocalBusiness schema
- Ensure mobile-friendly design
Citations & Directories
- Submit to major directories (Yelp, YP, BBB)
- Ensure NAP consistency everywhere
- Claim industry-specific listings
- Remove duplicate listings
- Fix any incorrect information
Reviews
- Set up a review request process
- Respond to all reviews promptly
- Never buy or incentivize reviews
- Address negative feedback professionally
- Share positive reviews on your site
Content & Links
- Create locally-relevant blog content
- Build relationships with local businesses
- Sponsor local events for links
- Get listed in local news/media
- Join local business associations
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