Industry Guide
Local SEO for Accountants: Be Found When Clients Need Financial Help
Free audit + complete optimization guide
Check Your Accounting Practice
See how clients find your firm when they need accounting help
Run Free AuditWhy Local SEO Matters for Accountants
Finding a trusted accountant is a careful decision. Businesses and individuals research thoroughly before hiring.
65%
of small businesses use accountants
$500+
average monthly client value
71%
search online for accountants
Top Keywords for Accountants
Understand how your customers search:
General Searches
- Accountant near me
- CPA [city]
- Bookkeeper [neighborhood]
Tax Searches
- Tax preparer near me
- Tax accountant [city]
- Small business taxes
Business Searches
- Business accountant [city]
- Payroll services near me
- Bookkeeping [city]
Google Business Profile Tips
- Use CPA or Accountant category
- List all services (tax, bookkeeping, payroll)
- Include industries you serve
- Add credentials and certifications
Seasonal Tip
Update your GBP posts during tax season. Promote early filing and deadline reminders.
Review Strategy for Accountants
- Collect reviews mentioning tax savings
- Highlight responsiveness and communication
- Encourage reviews from business clients
- Respond professionally to all reviews
Ready to Improve Your Local Visibility?
Run a free audit to see how your accountant business scores across all local SEO factors.