Industry Guide
Local SEO for Attorneys: Be Found When Clients Need Legal Help
Free audit + complete optimization guide
Why Local SEO Matters for Attorneys
Legal searches are high-intent. When someone searches for an attorney, they have a real legal need and are ready to hire.
96%
of people seeking legal advice use search
74%
of consumers visit law firm websites
$1000+
average value per legal lead
Top Keywords for Attorneys
Understand how your customers search:
Practice Areas Searches
- Personal injury lawyer [city]
- Divorce attorney near me
- Criminal defense lawyer
Urgent Searches
- Lawyer near me
- Free legal consultation [city]
- Attorney open now
Specific Searches
- Car accident lawyer [city]
- DUI attorney near me
- Estate planning lawyer
Google Business Profile Tips
- Use specific practice area category
- List all practice areas in services
- Add free consultation offer
- Include bar association membership
Trust Tip
Add credentials, awards, and years of experience to your profile. Clients want an experienced attorney.
Review Strategy for Attorneys
- Collect reviews mentioning case outcomes
- Highlight communication and responsiveness
- Respond professionally to all reviews
- Maintain ethical review practices
Ready to Improve Your Local Visibility?
Run a free audit to see how your attorney business scores across all local SEO factors.