Industry Guide
Local SEO for Cleaning Services: Shine Online to Grow Your Client Base
Free audit + complete optimization guide
Why Local SEO Matters for Cleaning Services
Trust is essential for letting someone into your home. Reviews and reputation drive cleaning service bookings.
10%
of households use cleaning services
$150+
average cleaning service value
80%
search online for cleaners
Top Keywords for Cleaning Services
Understand how your customers search:
Residential Searches
- House cleaning near me
- Maid service [city]
- Home cleaning [neighborhood]
Commercial Searches
- Office cleaning [city]
- Commercial cleaning near me
- Janitorial service
Specialty Searches
- Deep cleaning [city]
- Move out cleaning near me
- Post construction cleaning
Google Business Profile Tips
- Use House Cleaning Service category
- List residential and commercial services
- Include eco-friendly or specialty options
- Add background check/bonded info
Trust Tip
Emphasize that your team is bonded, insured, and background-checked. Trust is everything in this industry.
Review Strategy for Cleaning Services
- Collect reviews mentioning reliability
- Highlight attention to detail
- Encourage reviews from recurring clients
- Respond promptly to all reviews
Ready to Improve Your Local Visibility?
Run a free audit to see how your cleaning service business scores across all local SEO factors.