Industry Guide

Local SEO for Dentists: Attract New Patients Searching for Care

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Why Local SEO Matters for Dentists

Patients research dentists carefully before booking. Strong reviews and visibility directly impact new patient acquisition.

77%
of patients search online for dentists
$500+
lifetime patient value
64%
read reviews before booking

Top Keywords for Dentists

Understand how your customers search:

General Searches

  • Dentist near me
  • Best dentist [city]
  • Family dentist [neighborhood]

Services Searches

  • Teeth cleaning [city]
  • Dental implants near me
  • Invisalign [city]

Emergency Searches

  • Emergency dentist near me
  • Same day dental appointment
  • Toothache dentist

Google Business Profile Tips

  • Use specific category (General Dentist, Cosmetic Dentist)
  • Add all services: cleanings, implants, cosmetic
  • Include insurance accepted information
  • Add appointment booking link
Trust Tip

Add photos of your office and team. Patients want to feel comfortable before their first visit.

Review Strategy for Dentists

  • Request reviews after positive appointments
  • Respond professionally to all reviews
  • Highlight comfort and pain-free experiences
  • Encourage reviews from long-term patients

Ready to Improve Your Local Visibility?

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