Industry Guide
Local SEO for Florists: Bloom Online and Grow Your Flower Business
Free audit + complete optimization guide
Why Local SEO Matters for Florists
Flowers are often last-minute purchases. Being visible when someone needs flowers today means more orders.
$35B
US floral industry value
65%
of floral purchases are gifts
70%
search online for florists
Top Keywords for Florists
Understand how your customers search:
General Searches
- Florist near me
- Flower shop [city]
- Flower delivery [neighborhood]
Occasions Searches
- Wedding flowers [city]
- Funeral flowers near me
- Birthday flowers delivery
Products Searches
- Rose bouquet [city]
- Flower arrangements near me
- Plant delivery [city]
Google Business Profile Tips
- Use Florist category
- Add photos of your arrangements
- Include same-day delivery options
- List occasions you serve (weddings, funerals)
Urgency Tip
Emphasize same-day delivery in your GBP. Many flower purchases are urgent.
Review Strategy for Florists
- Collect reviews with arrangement photos
- Highlight freshness and quality
- Encourage reviews for special occasions
- Respond mentioning the occasion
Ready to Improve Your Local Visibility?
Run a free audit to see how your florist business scores across all local SEO factors.