Industry Guide
Local SEO for HVAC Companies: Be There When the AC Breaks
Free audit + complete optimization guide
Check Your HVAC Business
See how you appear when homeowners need heating or cooling help
Run Free AuditWhy Local SEO Matters for HVAC Companies
HVAC emergencies drive urgent searches. When someone's AC dies in summer or heat fails in winter, they need help NOW.
85%
of HVAC searches are local
$400+
average HVAC service call value
70%
of consumers call the first result
Top Keywords for HVAC Companies
Understand how your customers search:
Emergency Searches
- AC repair near me
- Furnace repair [city]
- HVAC emergency
Seasonal Searches
- AC tune-up [city]
- Furnace maintenance near me
- Heating system checkup
Installation Searches
- New AC installation [city]
- Furnace replacement
- HVAC system installation
Google Business Profile Tips
- List both heating and cooling services
- Add emergency/24-hour service availability
- Include brands you service (Carrier, Trane, etc.)
- Add financing options attribute
Seasonal Tip
Update your GBP posts seasonally. Promote AC services in spring and heating services in fall.
Review Strategy for HVAC Companies
- Mention seasonal services in responses
- Highlight quick response times
- Encourage reviews for installations
- Respond to reviews mentioning specific technicians
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