Industry Guide
Local SEO for Medical Practices: Connect with Patients Searching for Care
Free audit + complete optimization guide
Why Local SEO Matters for Medical Practices
Patients research doctors carefully before booking. Reviews and visibility directly impact new patient acquisition.
77%
of patients search online for doctors
$500+
average patient lifetime value
84%
trust online reviews as much as referrals
Top Keywords for Medical Practices
Understand how your customers search:
General Searches
- Doctor near me
- Primary care [city]
- Family doctor [neighborhood]
Specialty Searches
- Dermatologist near me
- Cardiologist [city]
- ENT doctor [city]
Urgent Searches
- Walk-in clinic near me
- Same day doctor appointment
- Urgent care [city]
Google Business Profile Tips
- Use specific specialty category
- List conditions you treat
- Include insurance accepted
- Add online scheduling link
Trust Tip
Add provider credentials and hospital affiliations. Patients want to know they're in qualified hands.
Review Strategy for Medical Practices
- Encourage reviews mentioning care quality
- Highlight bedside manner in responses
- Collect reviews from long-term patients
- Respond professionally to all reviews
Ready to Improve Your Local Visibility?
Run a free audit to see how your medical practice business scores across all local SEO factors.