Industry Guide
Local SEO for Personal Trainers: Connect with Clients Ready to Transform
Free audit + complete optimization guide
Why Local SEO Matters for Personal Trainers
Personal training is personal. Clients want to find a trainer whose style and expertise matches their goals.
340k+
personal trainers in the US
$60+
average session rate
68%
of clients find trainers online
Top Keywords for Personal Trainers
Understand how your customers search:
General Searches
- Personal trainer near me
- Fitness coach [city]
- PT [neighborhood]
Goals Searches
- Weight loss trainer [city]
- Strength training near me
- Muscle building coach
Specialty Searches
- Online personal trainer
- In-home personal trainer [city]
- Senior fitness trainer
Google Business Profile Tips
- Use Personal Trainer category
- List specialties and certifications
- Add client transformation photos
- Include training location options
Results Tip
Client transformation photos (with permission) are your best marketing. Show the results you create.
Review Strategy for Personal Trainers
- Collect reviews mentioning results
- Highlight client transformations
- Encourage reviews about your approach
- Respond with motivation and encouragement
Ready to Improve Your Local Visibility?
Run a free audit to see how your personal trainer business scores across all local SEO factors.