Industry Guide
Local SEO for Photographers: Get Booked by Clients Who Love Your Style
Free audit + complete optimization guide
Why Local SEO Matters for Photographers
Photography is personal. Clients spend hours browsing portfolios to find the right style for their special moments.
2.5M
weddings in the US annually
$2500+
average wedding photography package
85%
of couples find photographers online
Top Keywords for Photographers
Understand how your customers search:
Events Searches
- Wedding photographer [city]
- Event photographer near me
- Party photographer
Portrait Searches
- Family photographer [city]
- Headshot photographer near me
- Senior portraits [city]
Specialty Searches
- Newborn photographer [city]
- Real estate photography
- Product photographer
Google Business Profile Tips
- Use Photographer category
- Showcase portfolio in photos
- List all photography services
- Add booking/inquiry link
Visual Tip
Your GBP photos are your portfolio. Make them stunning. Update seasonally with your best recent work.
Review Strategy for Photographers
- Collect reviews with client photos
- Highlight the experience, not just photos
- Encourage reviews mentioning specific shoots
- Respond with personality and warmth
Ready to Improve Your Local Visibility?
Run a free audit to see how your photographer business scores across all local SEO factors.