Industry Guide
Local SEO for Plumbers: Be First When Pipes Burst
Free audit + complete optimization guide
Check Your Plumbing Business
See how you appear when homeowners need emergency plumbing help
Run Free AuditWhy Local SEO Matters for Plumbers
When someone has a plumbing emergency, they search and call the first plumber they find. Being that first result is worth thousands in revenue.
93%
of consumers use internet to find local services
82%
of smartphone users search for local businesses
28%
of local searches result in a purchase
Top Keywords for Plumbers
Understand how your customers search:
Emergency Searches
- Emergency plumber near me
- 24 hour plumber
- Plumber open now
Services Searches
- Drain cleaning [city]
- Water heater repair near me
- Pipe repair [city]
Residential Searches
- Residential plumber [city]
- Home plumbing services
- Bathroom plumber near me
Google Business Profile Tips
- List all services: drain cleaning, water heaters, gas lines
- Add 24/7 or emergency service hours
- Include service areas and neighborhoods
- Add licensed, bonded, insured attributes
Emergency Tip
If you offer 24/7 service, make it prominent everywhere. Emergency searches convert at much higher rates.
Review Strategy for Plumbers
- Ask for reviews after completing jobs
- Highlight fast response times in responses
- Mention specific services in review responses
- Collect reviews mentioning emergency response
Ready to Improve Your Local Visibility?
Run a free audit to see how your plumber business scores across all local SEO factors.