Industry Guide
Local SEO for Real Estate Agents: Connect with Buyers and Sellers Searching Online
Free audit + complete optimization guide
Check Your Real Estate Business
See how potential clients find you when searching for agents
Run Free AuditWhy Local SEO Matters for Real Estate Agents
Home buyers and sellers research agents extensively before making contact. Your online presence is your first impression.
97%
of home buyers use internet in search
51%
find their agent online
$5000+
average commission value
Top Keywords for Real Estate Agents
Understand how your customers search:
General Searches
- Real estate agent near me
- Realtor [city]
- Best real estate agent [neighborhood]
Buyer Searches
- Homes for sale [city]
- Buy house [neighborhood]
- First time home buyer agent
Seller Searches
- List my house [city]
- Sell home fast
- Real estate agent to sell my house
Google Business Profile Tips
- Use Real Estate Agent category
- Add neighborhoods and areas you serve
- Include buyer and seller services
- Add virtual tour capability
Local Tip
Become THE agent for a specific neighborhood. Hyperlocal dominance beats citywide visibility.
Review Strategy for Real Estate Agents
- Collect reviews after closings
- Highlight smooth transaction experiences
- Mention specific neighborhoods in responses
- Encourage reviews from both buyers and sellers
Ready to Improve Your Local Visibility?
Run a free audit to see how your real estate agent business scores across all local SEO factors.