Industry Guide

Local SEO for Restaurants: Get Found When Customers Are Hungry

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Why Local SEO Matters for Restaurants

"Restaurants near me" is one of the most common local searches. When someone's hungry and looking for a place to eat, you need to be visible.

1B+
restaurant searches on Google monthly
84%
of consumers search for restaurants online
75%
choose from local pack results

Top Keywords for Restaurants

Understand how your customers search:

General Searches

  • Restaurants near me
  • Best restaurants [city]
  • Places to eat [neighborhood]

Cuisine-Specific Searches

  • [Cuisine] restaurant near me
  • Best [cuisine] food [city]
  • Authentic [cuisine] [city]

Service Type Searches

  • Food delivery near me
  • Takeout near me
  • Restaurants open now

Google Business Profile Tips

  • Choose specific cuisine category (Italian Restaurant vs Restaurant)
  • Add menu with descriptive item names
  • Include dine-in, takeout, delivery options
  • Add outdoor seating, reservations, and other attributes
Menu Tip

Use descriptive menu item names. "Grandma's Famous Lasagna" is more searchable than just "Lasagna".

Review Strategy for Restaurants

  • Aim for 4.0+ star average
  • Encourage reviews mentioning specific dishes
  • Respond to all reviews within 24 hours
  • Photo reviews are highly valued by Google

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