Industry Guide
Local SEO for Salons: Attract New Clients Looking for Their Next Stylist
Free audit + complete optimization guide
Why Local SEO Matters for Salons
Finding a new stylist is personal. Clients research photos, reviews, and services before booking that first appointment.
82%
of consumers search for salons online
45%
book appointments same day
$65+
average service value
Top Keywords for Salons
Understand how your customers search:
General Searches
- Hair salon near me
- Best salon [city]
- Stylist [neighborhood]
Services Searches
- Haircut near me
- Hair color [city]
- Balayage [city]
- Highlights near me
Specific Searches
- Curly hair specialist
- Men's barber [city]
- Bridal hair [city]
Google Business Profile Tips
- Use specific category (Hair Salon, Barber Shop)
- Add all services with prices
- Include online booking link
- Upload portfolio of work
Photo Tip
Before and after photos are gold. Showcase your best transformations on your GBP.
Review Strategy for Salons
- Ask for reviews with photos
- Highlight specific stylists in responses
- Encourage reviews mentioning services
- Respond to reviews with personality
Ready to Improve Your Local Visibility?
Run a free audit to see how your salon business scores across all local SEO factors.