Google Business Profile Optimization Guide
Learn how to optimize your Google Business Profile for maximum local visibility.
What is Google Business Profile?
Google Business Profile (formerly Google My Business) is a free tool that lets businesses manage their online presence across Google, including Search and Maps.
When someone searches for your business or businesses like yours, your GBP listing can appear with important information like your address, hours, photos, and reviews.
Why GBP Matters for Local SEO
Your GBP listing is often the first thing potential customers see when they search for your business.
Complete and optimized profiles rank higher in local search results and Google Maps.
Businesses with photos receive 42% more requests for directions and 35% more clicks to their websites.
Key Optimization Steps
Claim and verify your listing to prove you own the business.
Complete every section: business name, address, phone, hours, categories, and attributes.
Add high-quality photos of your business, products, team, and location.
Respond to all reviews, both positive and negative, professionally.
Post updates regularly to show your business is active.
Key Takeaways
- A complete profile is essential for local search visibility
- Photos and reviews significantly impact customer decisions
- Regular updates signal an active, trustworthy business
- Verification is required to fully manage your profile
See How You Score
Run a free audit to check your google business profile and more.