NAP Consistency: Name, Address, Phone

NAP stands for Name, Address, and Phone number—the core contact information for your business.

This information appears across directories, social profiles, and your website.

Inconsistencies confuse both search engines and potential customers.

Search engines use NAP data to verify your business is legitimate.

Consistent information builds trust signals that improve local rankings.

Inconsistencies can cause customers to reach the wrong location or phone number.

Create a master NAP document with your exact business information.

Audit existing listings across major directories.

Update or remove duplicate and outdated listings.

Use the same format everywhere (e.g., "Street" vs "St.").

Monitor for new citations that may have incorrect information.