Technical SEO7 min read

Schema Markup for Local Businesses

How structured data helps search engines and AI understand your business.

What is Schema Markup?

Schema markup is code that helps search engines understand your content.

It uses a standardized vocabulary from Schema.org.

For local businesses, LocalBusiness schema provides essential details.

Benefits of Schema

Enables rich search results with stars, hours, and other details.

Helps AI assistants accurately answer questions about your business.

Provides context that improves how search engines interpret your site.

Implementing Local Business Schema

Use JSON-LD format—it's Google's preferred method.

Include: name, address, phone, hours, geo coordinates.

Add reviews, services, and payment options for richer results.

Validate your markup using Google's Rich Results Test.

Keep your schema updated when business information changes.

Key Takeaways

  • Schema helps search engines and AI understand your business
  • Rich results can improve click-through rates
  • JSON-LD is the recommended format
  • Regular validation ensures your markup works correctly

See How You Score

Run a free audit to check your schema markup and more.