Building Your Social Media Presence
How social media profiles contribute to your overall online presence.
Social Profiles and SEO
Social profiles often appear in search results for your business name.
Active social accounts signal legitimacy and trustworthiness.
Social content can drive traffic and backlinks to your website.
Platform Selection
Focus on platforms where your customers are active.
For most local businesses: Facebook, Instagram, and LinkedIn are key.
Service businesses may benefit from YouTube and Pinterest.
Quality on fewer platforms beats thin presence everywhere.
Optimization Tips
Use consistent branding (logo, colors, messaging) across all platforms.
Complete all profile fields with accurate business information.
Link to your website from all social profiles.
Post regularly to show your business is active.
Engage with followers and respond to messages promptly.
Key Takeaways
- Social profiles appear in branded search results
- Consistency across platforms builds trust
- Quality engagement matters more than follower count
- Active profiles signal a healthy business